Words
upended
When study abroad startups set up shop around 2020, they upended the education consulting model with their tech-driven full spectrum of solutions—from selecting the college to health insurance
Meaning:
The word "upended" generally means to turn or flip something upside down or to disrupt the normal operation or order of something. In the context you provided about study abroad startups, "upended" suggests that these startups brought about significant change or disruption to the traditional model of education consulting. They introduced new ways of doing things, perhaps with more technological integration and a broader range of services, which might have been different from the traditional or conventional methods. In essence, they transformed or revolutionized the sector.